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103 | The Power of Vertical Integration & Regenerative Farming with Ladd + Zoey Wahlen

Podcast

May 12, 2025

Ladd and Zoey Wahlen | Roots Chips

The Episode:

In this episode, The Power of Vertical Integration & Regenerative Farming with Ladd + Zoey Wahlen, we cover different aspects of regenerative farming.

  • How they took a big idea (that started as a dream!) and turned it into a thriving consumer product, all while raising four kids, running a farm, and making regenerative agriculture a core part of their mission. Regenerative Farming with Ladd and Zoey Wahlen highlights their dedication.
  • The origin story of Roots Chips
  • The behind-the-scenes of building a brand from scratch
  • Navigating the challenges of distribution
  • The importance of hiring a strong team
  • The reality of balancing (or not balancing) two full-time businesses

Regenerative Farming with Ladd and Zoey Wahlen highlights their dedication to their family, their business, and to agriculture as a whole.

Connect with Ladd and Zoey:

Connect with Jessie:

Be sure to subscribe/follow the show so you never miss an episode! 

MORE ABOUT LEADERS OF THE WEST PODCAST: 

Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next, including insights into Regenerative Farming with Ladd and Zoey Wahlen. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. Regenerative Farming with Ladd and Zoey Wahlen will inspire change in the industry.

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!

OF THE WEST CONTENT DISCLAIMER:

The content provided on Of The West is intended for general informational purposes, and while we strive for accuracy, we cannot guarantee the completeness or accuracy of the information. It should not be considered a substitute for professional advice in areas such as legal, medical, financial, or other fields. We do not endorse external links and are not responsible for their content. Users of this blog should exercise their own judgment and use the information at their own risk, and we are not liable for any losses or damages resulting from its use. All content on Of The West is protected by copyright, and unauthorized use is strictly prohibited. We reserve the right to update this disclaimer without prior notice.

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