131 | “Strive to Do Something Nobody Else Is” with Karoline Rose Bohannan

In Today’s Episode:

This week on Leaders of the West, Jessie is joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company. Karoline’s story is the definition of grit, vision, and western work ethic in action.

In the episode Karoline shares:

• Growing up in a family full of hustle
• Learning how to lead without micromanaging
• Building multiple companies that blend tradition with innovation
• What it really takes to chase ideas, manage people, and lead with intention
• What it takes to be a true visionary
• How she decides which ideas are worth pursuing
• The leadership lessons she’s learned along the way
• Hiring, hustle culture, entrepreneurial identity, and making time for what actually matters

Resources & Links:

• Join The Directory Of The West
• Get our FREE resource for Writing a Strong Job Description 
• Get our FREE resource for Making the Most of Your Internship
• Get our FREE resource: 10 Resume Mistakes (and how to fix them)
• Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
• Email us at hello@ofthewest.co
• Subscribe to Of The West’s ⁠Newsletters
• List your jobs on ⁠Of The West

Connect with Karoline:

• Follow Karoline on Instagram @rose.karoline
• Visit KRose Company and follow on Instagram @krosecompany and Facebook
• Visit The Rancher’s Daughter and follow on Instagram @the_ranchersdaughter and Facebook
• Visit Cattleman U and follow on Instagram @cattlemanu, Facebook, and listen to the podcast
• Visit North Fork Fizz and follow on Instagram @northforkfizz, Facebook, and TikTok

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
• Follow on Facebook @jobsofthewest
• Check out the Of The West website

More About Karoline

Karoline Rose Bohannan is the founder of KRose Company, a leading ag marketing firm, and the driving force behind Cattleman U where she equips women in ag with practical education and community. Her foundation in ag is rooted in her third-generation ranching background and an Animal Science degree from Montana State University. Karoline is also owner of The Rancher’s Daughter, a farm-to-table store in Kalispell, as well as North Fork Fizz, the Flathead Valley’s first dirty soda shop. Passionate about cattle, marketing, and rural America, she helps ranchers and small businesses thrive. 

More About Jessie

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

More About Leaders Of The West

Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you.

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!