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102 | Embracing Creativity & Brand Identity with Torie Egger

Podcast

May 5, 2025

Torie Egger | Torie Egger Photography

The Episode:

Torie Egger is a Nebraska-based photographer who blends creativity with strategy to help brands tell their stories through captivating visuals. Raised on her family’s cow-calf ranch and feedlot, she picked up a camera at 15 to document daily life—a spark that ignited a career now spanning over a decade. torieeggerphotography.com+1linkedin.com+1

Today, Torie partners with brands like Wrangler, Cinch, and Pendleton Whisky, capturing visuals that resonate with the heart of the western lifestyle. Her philosophy, “everyone has a seat at my table,” underscores her commitment to inclusivity and community in the creative space.

Beyond photography, Torie Egger is a sought-after educator, sharing insights on brand identity, creative entrepreneurship, and the power of storytelling. Her work not only captures moments but also builds bridges between tradition and innovation in the western world.

In this episode, Embracing Creativity & Brand Identity with Torie Egger, we cover:

  • How Torie went from photographing livestock on her family’s feedlot to building a recognizable brand and business with purpose
  • The early days of her business
  • What she wishes she had done differently
  • The personal projects that keep her inspired today
  • Creativity vs. competition
  • The myth of gatekeeping in the creative space
  • How her “everyone has a seat at my table” mindset has shaped both her personal values and business growth

Resources & Links:

Connect with Torie Egger:

Connect with Jessie:

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