Ep. 171 | How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch

In Today’s Episode:

In this episode of Leaders of the West, Catherine Neumayr of V8 Ranch joins us to talk about entrepreneurship, customer experience, and bringing skills developed outside agriculture back to the ranch.

Catherine grew up in the cattle industry, but her career also took her beyond it. Together, she and her husband, Luke, built a successful wedding photography business, photographed more than 150 weddings around the world, and created their first million-dollar business without spending money on traditional advertising.

Today, Catherine applies many of those lessons at V8 Ranch, one of the world’s most recognized Brahman cattle operations. She shares how thoughtful details and meaningful experiences can turn customers into lifelong supporters of a business or brand.

Throughout the conversation, Catherine covers:

• How she and Luke built a million-dollar wedding photography business without traditional advertising
• The four principles that helped guide their business
• Why the smallest details can make the biggest impression on customers
• How businesses can create experiences that build lasting customer loyalty
• The ways V8 Ranch creates meaningful experiences for its customers
• What the wedding industry taught Catherine about marketing, service, and entrepreneurship
• Why agriculture benefits from people who bring skills and perspectives developed outside the industry
• How professionals can apply their existing experience to careers and businesses in agriculture

Whether you are running a ranch, growing a business, or wondering how your experience could translate into the agricultural industry, this episode is a reminder that your skills have value; and there is a place for you here.

Connect with Catherine Neumayr:

• Visit V8’s website
• Follow on Instagram @v8ranch
• Follow on YouTube @V8RanchCattle

Resources & Links:

• Purple Cow by Seth Godin
• Author Freida McFadden
• Of The West Walk Up Song Playlist
• Get our FREE resource for Writing a Strong Job Description 
• Get our FREE resource for Making the Most of Your Internship
• Get our FREE resource: 10 Resume Mistakes (and how to fix them)
• Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
• Subscribe to Of The West’s ⁠Newsletters
• List your jobs on ⁠Of The West

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
• Follow on Facebook @jobsofthewest
• Check out the Of The West website

More About Jessie

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

More About Leaders Of The West

Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you.

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!