your roadmap to earning what you're worth
When and how to start the money conversation
What really drives pay (and how to prove your value)
Step-by-step strategies for job offers and raises
Benefits that go beyond the paycheck
What's Inside:
Real advice straight from ag + western industry employers
Quick-prep worksheet and next-step career tools
your roadmap to earning what you're worth
When and how to start the money conversation
What really drives pay (and how to prove your value)
Step-by-step strategies for job offers and raises
Benefits that go beyond the paycheck
What's Inside:
Real advice straight from ag + western industry employers
Quick-prep worksheet and next-step career tools
Talking about pay isn’t just a personal win; it’s a professional necessity. When you understand your worth and negotiate confidently, you secure fair compensation, open doors to new opportunities, and demonstrate the value of your contributions.
In the agriculture and western industries, where talent drives growth and innovation, these conversations help raise standards, celebrate skilled professionals, and ensure that your impact is recognized — and rewarded.
your work deserves to be valued.
And so do you.
You earned the offer. Now earn your value.
Talking about pay isn’t just a personal win; it’s a professional necessity. When you understand your worth and negotiate confidently, you secure fair compensation, open doors to new opportunities, and demonstrate the value of your contributions.
In the agriculture and western industries, where talent drives growth and innovation, these conversations help raise standards, celebrate skilled professionals, and ensure that your impact is recognized — and rewarded.
your work deserves to be valued.
And so do you.
confidence. clarity. control.
We know what keeps talented professionals from earning what they deserve…
…because we’ve seen it happen again and again.
When you understand your worth and can communicate it clearly, opportunities don’t just appear—they stick.
And when the right people see the full value you bring, everything shifts.
The problem? No one puts this kind of negotiation guidance all in one place.
We made this so you would have...
until now.
confidence. clarity. control.
We know what keeps talented professionals from earning what they deserve…
…because we’ve seen it happen again and again.
When you understand your worth and can communicate it clearly, opportunities don’t just appear—they stick.
And when the right people see the full value you bring, everything shifts.
The problem? No one puts this kind of negotiation guidance all in one place.
We made this so you would have...
until now.
You earned the offer.
Now earn your value.
If you’ve ever hesitated to talk about money...
you’re not alone.
For many of us in the agriculture and western industries, it’s easy to advocate for the people and businesses we believe in… but harder to do the same for ourselves.
That’s why we created this guide. Because knowing your worth, and being able to communicate it, changes everything. It builds confidence, strengthens careers, and helps our entire industry grow stronger, one conversation at a time.
You’ve earned your place here. Now it’s time to earn your worth, too.
Hi, i'm jessie
Of The West's Founder + CEO
- Jessie Jarvis
If you’ve ever hesitated to talk about money — you’re not alone.
For many of us in the agriculture and western industries, it’s easy to advocate for the people and businesses we believe in… but harder to do the same for ourselves.
That’s why we created this guide. Because knowing your worth — and being able to communicate it — changes everything. It builds confidence, strengthens careers, and helps our entire industry grow stronger, one conversation at a time.
You've earned your place here. Now it's time you earn your worth, too.
Hi, i'm jessie
Of The West's Founder + CEO