How To Use Social Media to Your Advantage When Job Hunting

In just the last few years, social media has transformed from a place to share life updates into a powerful tool that can shape careers, build connections, and yes, make or break job opportunities.

Whether you’re scrolling through Facebook, posting on Instagram, or networking on LinkedIn, one thing is certain: your digital presence matters. More and more employers are checking candidates’ social media profiles as part of the hiring process. That means your social accounts aren’t just personal, they’re part of your public professional brand.

The good news? You can use that to your advantage. But first, you’ve got to clean things up.

Step 1: Audit Your Social Media Before You Apply

Let’s be honest: we’ve all got old accounts floating around. If it’s been a minute since you’ve looked at your digital footprint, now’s the time.

Here’s how to get started:

• Make a list of all the social platforms you’ve ever used—even those you forgot about (hello, Tumblr).

• Review each account for outdated bios, questionable photos, or posts that don’t reflect the person you are today.

• Remove or archive anything that doesn’t align with your current goals or image.

• Delete unused accounts that no longer serve you.

Think of this as your social spring cleaning. Employers don’t need to see what you posted in middle school, but they will appreciate a candidate who presents themselves professionally online.

Step 2: Use Your Socials Strategically

Once your accounts are cleaned up, take it a step further. Social media can actually help set you apart in a competitive job market.

Here’s how:

• Keep it consistent. Use the same name, photo, and tone across platforms for a polished, professional image.

• Be intentional. Engage with content that aligns with your interests and industry. Follow companies, share relevant news, and post thoughtfully.

• Show who you are. Your personality doesn’t need to disappear. In fact, a glimpse into your hobbies, values, or communication style can help an employer see if you’re a good cultural fit.

Social media is a powerful part of your personal brand, and when used intentionally, it can be a huge asset in your job search. So take a little time to audit, align, and optimize your online presence.

Tax season may be over, but your social audit is just getting started. And once your profiles are in shape, head over to our 5 Tips for Creating a Standout Resume to make sure you’re fully ready to impress.