From Oklahoma to Hollywood and Back Home with Gatlin Didier

ON TODAY’S EPISODE In this episode, From Oklahoma to Hollywood and Back Home with Gatlin Didier, we cover:  Resources & Links: Connect with Gatlin: Be sure to subscribe/follow the show so you never miss an episode!  ABOUT GATLIN Gatlin Didier has gained prominence as a social media creator, particularly known for his work on platforms like TikTok, where he showcases life on his family’s ranch in Fay, Oklahoma. His content often revolves around humorous and educational skits about farm life, under characters like Darrell Bibbins in “Farm Stuff with Darrell.” He also runs his family’s direct-to-consumer beef company, Didier Ranch, and utilizes his social media platform to help market it to people nationwide. The Didier’s have been farming and ranching in Oklahoma since 1902 at the very place they operate at today.  – Social Media Influence: Gatlin has amassed a significant following with 2 million followers on TikTok, 450k on Instagram, 825K on Facebook, and 520k subscribers on YouTube as of late 2024. His content aims to make “farm boys cool” and highlights the farming lifestyle from a comedic, wholesome point-of-view. His 83 year-old grandmother, Kay Didier a.k.a. Granny Bibbins, has amassed a huge following of her own with 1.9 Million followers on TikTok and 840K on Instagram. – Background: Originally from Oklahoma, Gatlin moved to Los Angeles to pursue acting but returned to his family ranch when his acting career didn’t take off as planned. Back home, he began creating content that eventually led to his online fame. – Content Creation: His videos include characters like Darrell Bibbins and his grandmother, Granny Bibbins, who became quite popular, especially with segments like “Tips with Granny.” His work not only entertains but also educates about rural life, blending humor with everyday farm activities. – Collaborations and Recognition: Gatlin’s work has led to sponsorships with major brands and features in music videos. Notably, his grandmother’s advice videos caught the attention of celebrities like Snoop Dogg. – Merchandising: He has utilized his online popularity by selling apparel through Bar X Apparel, which includes merchandise for himself and other characters from his skits. You can find all our that at www.gatlindidier.com -Beef Company: If you want to check out Gatlin’s family’s beef and their story go to didierranch.com – Purpose and Impact: Beyond entertainment, Gatlin aims to change the narrative around farming and rural life, bringing a fresh, positive perspective to the entertainment industry, emphasizing persistence and hope through his personal story of returning to the ranch. MORE ABOUT LEADERS OF THE WEST PODCAST:  Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next.  Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave.  These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers.  In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother.  Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you.  You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!]]>