Focusing on Your Customer with Natalie McFarland

ON TODAY’S EPISODE In this episode, Focusing on Your Customer with Natalie McFarland, we cover:  Resources & Links: Connect with Natalie:  Connect with Jessie: Be sure to subscribe/follow the show so you never miss an episode!  ABOUT NATALIE After freelancing her way through college, Natalie officially established McFarland Productions in 2014 which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same telling stories and building communities surrounding the businesses, brands, organizations, and events of the western and agriculture industries.  She has always had a love for the western culture and even at a young age it was unmistakably clear what she was born to do. Natalie grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon High School Equestrian Teams. She has trained herding dogs and started colts, worked with sheep and cattle, and has had the experience of racing to finish up a hayfield before a rainstorm hit.  Agriculture shaped who Natalie is today. The love she has for the western way of life is what prompted her to use marketing and filmmaking to preserve the western heritage, both old and new.  MORE ABOUT LEADERS OF THE WEST PODCAST:  Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next.  Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave.  These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers.  In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother.  Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you.  You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!]]>