167 | Ranch Management Technology Every Producer Should Know with Andrew Fraser of Halter

In Today’s Episode:

Innovation in agriculture doesn’t happen by accident—it happens by listening to the people who live it every day.

This week on Leaders of the West, Jessie sits down with Andrew Fraser, President of Halter, one of the fastest-growing ag technology companies in the world. Together, they explore how Halter’s virtual fencing technology has evolved from a bold idea into a game-changing tool that’s helping cattle producers operate more efficiently while improving animal management.

In the episode, Andrew chats:

• The story behind Halter
• How virtual fencing has evolved from an ambitious idea into technology that’s transforming cattle operations
• Why building products alongside ranchers has been the key to their success
• Labor shortages
• Succession planning
• Company culture
• Why the future of agriculture depends on creating tools that give producers more time to focus on what matters most

Connect with Halter:

• Visit their website
• Follow on Instagram @halterhq

Resources & Links:

• Lonesome Dove by Larry McMurtry
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• Email us at hello@ofthewest.co
• Subscribe to Of The West’s ⁠Newsletters
• List your jobs on ⁠Of The West

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
• Follow on Facebook @jobsofthewest
• Check out the Of The West website

More About Jessie

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

More About Leaders Of The West

Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you.

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!