How To Get The Most Out of LinkedIn

LinkedIn is more than just an online résumé; it’s the digital handshake of today’s professional world. Whether you’re looking for your next career move, trying to recruit top talent, or simply wanting to build your network, LinkedIn can be one of your most powerful tools. Here’s how to make it work for you:

For Job Seekers: Show Up & Stand Out

If you’re in the market for a new role, LinkedIn is often the first place an employer will “meet” you.

• Polish Your Profile: Use a professional photo, write a clear headline (beyond just your job title), and fill in your “About” section with your skills, career goals, and what makes you unique.
  
• Share Your Work: Don’t just list what you’ve done, show it. Post project photos, short updates on what you’re learning, or even industry insights. This shows initiative and helps you stand out.
  
• Engage with Employers: Follow companies you admire (and want to work for) so you’re the first to see when they post jobs. A thoughtful comment on their content can put your name on their radar.
  

For Employers: Build Trust & Attract Talent

The best candidates aren’t just looking for jobs, they’re looking for workplaces they believe in. LinkedIn is a powerful way to showcase your brand and culture so that when it’s time to post a job on Of The West, the right people are already interested in your company.

• Showcase Your Culture: Post about your team, community involvement, or what it’s like to work in your company. It gives potential candidates a feel for who you are beyond the job description.
  
• Highlight Your Industry Expertise: Share articles, insights, or updates about your corner of the ag + western industry. It positions your business as a leader in the industry.
  
• Engage with Your Community: Comment on posts from partners, suppliers, or industry associations. Building relationships online strengthens your reputation offline too.
  
• Build Brand Advocates: Encourage your employees to share what they love about working with you. Their authentic voices often carry more weight than official company posts.
  

For Professionals: Keep Growing & Connecting

Even if you’re not actively job searching or hiring, LinkedIn can help you build long-term credibility.

• Stay Active: Share articles, celebrate wins, or comment on industry news. Consistent activity keeps you visible to your network.
  
• Network with Intention: Don’t just add connections, build relationships. Send a personal note when you connect, or follow up with a conversation after meeting someone at an event.
  
• Invest in Learning: LinkedIn Learning offers courses on everything from leadership to digital skills. Staying sharp helps you stay competitive.

Bonus Tip: Use LinkedIn on Desktop for Profile Updates

While the LinkedIn app is great for scrolling and engaging on the go, the desktop version makes it much easier to edit your profile, update your experience, and adjust settings. If you’re polishing your profile or adding new sections, sit down at a computer; the experience is smoother, and you won’t miss important options that sometimes get hidden on mobile.

LinkedIn isn’t just about finding a job or filling a position; it’s about building connections that can grow your career or business for years to come. The more you show up authentically, share value, and engage with others, the more you’ll get out of it.

At Of The West, we know that building a career in the ag + western industry takes more than just skill; it takes community. LinkedIn is a great place to start, but don’t forget to check out opportunities and connections right here on Of The West!