116 | Hardcore Carnivore: Jess Pryles on Barbecue Innovation, Meat Science, and Her Signature Brand

In Today’s Episode:

On this episode of Leaders of the West, Jessie is joined by Jess Pryles—meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand.

Jess’s story is anything but ordinary. Originally from Australia, she never imagined a career built around barbecue. But a spark of fascination with Texas brisket turned into a complete life pivot—taking her from Melbourne to Austin and straight into the heart of America’s meat culture.

From her first days learning butchery basics in a local shop to becoming one of the most recognizable voices in barbecue, Jess’s journey is proof that curiosity and grit can take you further than you ever planned.

In the episode Jess Shares:

• How she transformed a personal passion into a global brand
• The business lessons she learned while launching a product line
• Why formal meat science education helped solidify her credibility
• Her approach to authenticity in branding and social media
• Tips for hiring the right team to support your vision
• Why diversifying your content helps create deeper audience connections

Resources & Links:

• BPN
• Yeti Kitchen Items
• Subscribe to Of The West’s Newsletters

Connect with Jess:

• Follow on Instagram @hardcorecarnivore @jesspryles
• Check out Hardcore Carnivore website
• Visit Jess Pryles website

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
• Follow on Facebook @jobsofthewest
• Check out the Of The West website

More About Leaders Of The West

Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you.

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!