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In this episode How to Create a Life in Western Sports without Industry Experience covers: Resources & Links: Connect with Jenna: Connect with Jessie: Be sure to subscribe/follow the show so you never miss an episode! Growing up in a small town in Indiana, sports has always played an important role in Jenna’s life. After realizing her dreams of playing in the WNBA weren’t going to be an option because she never grew an inch past 5’2, Jenna shifted her plans to focus on other careers in Sports (including wanting to be the first female Dick Vitale, but Erin Andrews pretty much secured that one). In college, she worked in the athletic department at Michigan State University and The University of Texas, numerous Final Fours, and the 2012 Super Bowl Committee. After graduation, Jenna continued gaining experience in the industry by working with the Denver Broncos and IMG Academy, the world’s most prestigious sports boarding school. Ready for a new challenge, she took a leap of faith into the western sports industry, working at PBR, Cavender’s, and now with Teton Ridge Sports, a western sports, entertainment, and media company where she is Director of Content and Social Media. Although her background spans experience in marketing, PR, events, and athlete relations, her primary focus is bringing to life The American Rodeo and the Arizona Ridge Riders through the storytelling of athletes, brands, and partnerships in the social and digital space. Her love for the western lifestyle and culture has grown beyond just a job or career, but instead a passion for elevating the industry’s growth opportunities, especially for athletes. Jenna is an avid fan of live music, traveling, the Michigan State Spartans, and basset hounds.]]>
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