How To Set Your Job Listing Apart from Others

The hiring process can be long and strenuous so when you post your job opening online, you want to ensure you’re attracting candidates! And chances are when you’re hiring, multiple other companies are hiring as well, so you will want your listing to stand out from others, so you can grab the attention of the job seekers. 

In this blog post, we are breaking down some strategies on how to set your job listing apart from others and get the most traction to your job!

Have a Compelling Job Title

The job title is the first impression of your job listing. You want to craft a job title that reflects the position and resonates with potential candidates! A creative and engaging title can capture attention amongst a sea of listings. 

Create a Stellar Job Description

Don’t just list the job’s description and responsibilities – help candidates visualize their role in the organization by incorporating the company’s story and the impact of the position. Make candidates WANT to apply. We see that job listings with creative and well-written job descriptions attract far MORE job applicants than those with general, non-informative descriptions.

We’ve got a blog, 5 Tips to Create an Outstanding Job Description, that breaks down the elements needed in a job description with a sample that you can use to craft yours! We even provide you with a word bank to ensure you’ve got strong power words within the description to best showcase your job!

Showcase Your Company’s Culture

Share insights into your company’s values, mission, and workplace culture. Highlight professional development opportunities, the work environment, or perks. Anything that will make the workplace stand out! You can do this in your job description, but also in your marketing – on your website, social media, etc. 

When job seekers see your listing, the first step they take will be to search your company online to see if they will be a fit. Use your digital presence to showcase your work AND your workplace. Your company is unique and has a unique culture, so you want to show that to potential employees! We’ve got more on this below.

Highlight Benefits & Perks

Let’s be honest, potential candidates want to know what you have to offer. Whether that’s a great healthcare option, a flexible work schedule, or a great 401k match – let the candidates know! You don’t have to spill all your juice, but let them know how you take care of your employees. 

Engage on Social Media

Having an online presence will help candidates learn more about your company – creating a potential connection with them. Share company wins, employee spotlights, and anything contributing to a positive online image. We polled our audience of employers on LinkedIn and asked if they felt social media helped them when hiring and 91% said yes! Being active online can help bring a new eyes to your company, in turn new eyes to your job listing!

Be Communicative

Have clear and prompt communication throughout the hiring process. In an Of The West job listing, you have the ability to add your ‘Hiring Process’ so that candidates can see what the next steps will be if they’re chosen to participate in those. Something we hear often from Job Seekers is that they never hear from employers after applying for jobs. Letting those candidates know they haven’t been chosen to move onto the next round, while disappointing for them, will allow them to move on and not be left in a “limbo” state. Being communicative will create a positive candidate experience, whether those candidates are hired or not!

When you are hiring a new employee, you want to ensure you’re job listing is being seen by as many eyes as possible, attracting good candidates. Implementing these strategies into your listing will help set your listing apart from the competition, ending in you finding and hiring the best possible candidate for the job!

Now that you’re ready to have your listing stand out, get that job posted on Of The West! You can do that, here!