Using Your Voice to Strengthen Agriculture + Western Industries with Tucker Brown


In this episode Using Your Voice to Strengthen Agriculture + Western Industries with Tucker Brown, we cover: 

  • Using Your Own Voice to Strengthen Ag + Western Industries
  • Strategies for Sharing Online
  • How to Develop Content
  • Combating Negativity
  • The Power of Focusing on Your Ideal Audience
  • Social Responsibility

Resources & Links:

Connect with Tucker: 

Connect with Jessie:


Tucker Brown is a 6th Generation Rancher at the RA Brown Ranch in Throckmorton Texas. They develop and sell 800 registered Black Angus, Red Angus, and Simangus bulls yearly in two annual sales at the ranch. Tucker graduated from Lubbock Christian University and then continued on to TCU for the Ranch Management Program. He has now been back on the family ranch for 6 years. Outside of ranching, Tucker has taken a love for marketing through social media and has grown a large following. He uses his platforms to share about the life of the American cowboy, his faith in Jesus, and some comedy along the way. This past year he was named the NCBA Beef Advocate of the Year. Tucker, his wife Karley, and their two daughters Rayley (2.5) and Brooklyn (due in July) live their dream on the ranch raising good cattle, kids, and quarter horses. 


Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. 

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!

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