Judy Wagner is a pragmatic, innovative leader with demonstrated ability to motivate, market, and develop brands. Her expertise includes bringing to market innovative products, projects, strategies, and teams while influencing consumers in western lifestyle industry trends. She is a rancher’s daughter, business owner of Gator Rope Company, the former Chief Marketing Officer for Montana Silversmiths and currently their Brand and Western Lifestyle Advocator. She has long noted her marketing style as Ranch Grown Logic, a common sense, value-based approach to marketing and branding inspired by the authenticity and spirit of the West.