How to Inspire a Team with Arizona Ridge Riders Coach Colby Yates


In this episode How to Inspire a Team with Arizona Ridge Riders Coach Colby Yates we cover: 

  • The adjustment from competing as an individual vs. as a team
  • Nourishing relationships with your teammates
  • Navigating both the character traits and skills of each teammate

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Colby Yates is no stranger to competing on bull riding’s biggest stages. Throughout his 10-year professional career, Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo,  was crowned the 2011 Iron Cowboy Champion, and currently is the Co-Coach for the Arizona Ridge Riders, one of the inaugural teams of the PBR Teams. Aside from multiple event titles in his career, Yates also etched his name in the history books, setting two NFR round scoring records, which he still holds today. As both an ambassador and mentor, he has dedicated much of his life to helping develop well-rounded bull riders both on and off the dirt as well as being an advocate for current and future bull riders in his role as a rider representative on the PBR competition committee. In addition to coaching the Ridge Riders, he also serves as an on-air host and analyst for The American Rodeo and Teton Ridge+. 


Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. 

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!

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