Building a Strong Leader Reputation with Keith Mundee


In this episode Building a Strong Leader Reputation, we cover: 

  • How Keith built his leadership style
  • Qualities he looks for when hiring
  • Tips for managing employees
  • The power of goal-setting

Resources & Links:

Connect with Keith:

Connect with Jessie:

Be sure to subscribe/follow the show so you never miss an episode! 


Keith Mundee is 65 years old and the President of American Hat Company.  Prior to American Hat Company, he was the President at Miller International.  Keith has been in the western apparel industry for the past 23 years.

Married to Terri Mundee for 38 years they have two grown daughters and five grandchildren and reside in Bowie, Texas.

Since 2017 Keith has served as an Honorary Wing Commander for the 301st Fighter Squadron based at the Joint Reserve Base in Fort Worth, Texas.

He also serves as an advisor to the board of directors for the Air Power Foundation and as a board member of the Liberty and Loyalty Foundation where we connect Military and First Responders via Charly Crawford’s Hero’s Celebration in team roping.

After graduating from High School he played for two seasons with the Montreal Expos in their minor league system and their Scout’s League.  He then attended the University of Laverne where I focused my studies on psychology and education.

In 1980 Keith went to work for Western Fireplace Distributors as a Field Superintendent and eventually became VP of Operations with an ownership stake in the 25 Million dollar-a-year company.  The Company sold in 1998 and I moved my family to Boise, Idaho.

In 1999 he went to work for Miller International where he stayed until 2010 when he went to work for Keith and Susan Maddox, the owners of American Hat Company.


Leaders Of The West is a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave. 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. 

You’ll find new episodes every week. Don’t forget to subscribe, so you never miss a show!

Add a comment...

Your email is never published or shared. Required fields are marked *